Featured

Why Google Maps Marketing Is So Important

With mobile Internet use dramatically increasing, the relevancy for Google Maps marketing is on the rise for all types of businesses.

  1. Today’s digital environment revolves around mobile use, with 80% of internet users owning a smartphone.
  2. Over half of Google searches done on a mobile device are done so with the intent of looking for a local business, service, product, or information.
  3. Google Maps are featured prominently on mobile devices for users seeking local solutions. As a result, Google Maps marketing offers incredible advertising exposure for any company.
  4. Google search continues to focus on local searchers seeking products and services in their area. Beyond marketing, Google Maps displays general brand and business information such as hours of operation, physical location, customer reviews, and driving directions.

Please visit: http://www.puredotindia.com/googlebusinessphotos/work.php

Local Maps SEO Services: An Inside Look

To properly execute a local maps SEO strategy, a company must first be listed on each respective search engine  (i.e. Google My Business, Bing Local, or Yahoo! business listings). Often times, a company might already have a Google My Business page established and not even know it.

For this reason, we first embrace Google Maps marketing by conducting a thorough review of a business’ web properties. A vital aspect of Google Maps optimization is to claim and verify ownership of its Google My Business page. Some of these initial steps include:

  • completely filling out all information of including hours of operation, address and contact information, etc.
  • tagging the Google My Business page with the appropriate categories so that your listing can be properly categorized
  • adding optimized videos and images of your business
  • implementing a review generation strategy to earn more 5-star ratings on Google My Business, as well as other web properties like Yelp, Bing Local, etc.
  • auditing a local business’s citations and optimizing all citations to be accurate and consistent.

Local Maps SEO Services: An Inside Look

To properly execute a local maps SEO strategy, a company must first be listed on each respective search engine  (i.e. Google My Business, Bing Local, or Yahoo! business listings). Often times, a company might already have a Google My Business page established and not even know it.

For this reason, we first embrace Google Maps marketing by conducting a thorough review of a business’ web properties. A vital aspect of Google Maps optimization is to claim and verify ownership of its Google My Business page. Some of these initial steps include:

  • completely filling out all information of including hours of operation, address and contact information, etc.
  • tagging the Google My Business page with the appropriate categories so that your listing can be properly categorized
  • adding optimized videos and images of your business
  • implementing a review generation strategy to earn more 5-star ratings on Google My Business, as well as other web properties like Yelp, Bing Local, etc.
  • auditing a local business’s citations and optimizing all citations to be accurate and consistent.
Featured

Why Google Maps Marketing Is So Important

With mobile Internet use dramatically increasing, the relevancy for Google Maps marketing is on the rise for all types of businesses.

  1. Today’s digital environment revolves around mobile use, with 80% of internet users owning a smartphone.
  2. Over half of Google searches done on a mobile device are done so with the intent of looking for a local business, service, product, or information.
  3. Google Maps are featured prominently on mobile devices for users seeking local solutions. As a result, Google Maps marketing offers incredible advertising exposure for any company.
  4. Google search continues to focus on local searchers seeking products and services in their area. Beyond marketing, Google Maps displays general brand and business information such as hours of operation, physical location, customer reviews, and driving directions.

Please visit: http://www.puredotindia.com/googlebusinessphotos/work.php

GOOGLE MAPS MARKETING & LOCAL MAPS SEO

Ranking Factors Behind Google Maps SEO

Google local maps SEO, or optimizing a business to appear in the local 3-pack, includes a number of unique variables compared to traditional traditional SEO. Some of the primary ranking factors that influence Google local maps SEO include:

  • Whether or not the company’s Google My Business page is verified with the business
  • The volume and accuracy of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.)
  • The volume and average rating of reviews on the Google My Business Local page
  • The proximity in which the business is located to the centermost point of the city or geo-target
  • How well-populated and optimized the company’s Google My Business page
  • The domain authority of the company’s website
  • How the citation is mentioned on the company site and whether or not it’s properly linked to the Google My Business page

GOOGLE MAPS MARKETING & LOCAL MAPS SEO

Ranking Factors Behind Google Maps SEO

Google local maps SEO, or optimizing a business to appear in the local 3-pack, includes a number of unique variables compared to traditional traditional SEO. Some of the primary ranking factors that influence Google local maps SEO include:

  • Whether or not the company’s Google My Business page is verified with the business
  • The volume and accuracy of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.)
  • The volume and average rating of reviews on the Google My Business Local page
  • The proximity in which the business is located to the centermost point of the city or geo-target
  • How well-populated and optimized the company’s Google My Business page
  • The domain authority of the company’s website
  • How the citation is mentioned on the company site and whether or not it’s properly linked to the Google My Business page